The Roc Nation artist posted a photo of a 49-99 billboard in London.
The single is about the suffering and smiling nature of Nigerians.
According to the singer:
“I wanted my first global single to have a message that we are suffering and smiling and music is a powerful tool. And I wanted a title which could be a conversation starter like 49 people sitting and 99 people standing… like we’re suffering and smiling. ”